IKEA's Globalization Strategies and its Foray in China |
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ExcerptsIKEA's Corporate Structure
Swedish IdentityAlthough IKEA had expanded its operations into varied socio-cultural environments across the globe, it had not lost its 'Swedish' identity in its business operations. The company's logo was carefully designed to reflect the colors of blue and yellow that one would find in the Sweden's national flag. All IKEA stores were painted in yellow and blue. The Swedish designers in the global headquarters at Almhult designed products that reflected Swedish values...
Business Environment in ChinaBy the early 2000s, China had emerged as one of the most competitive markets in the world with several foreign players operating across many industries in the country. The transition of China's economy from a centrally planned to a market driven one in the 1980s, had attracted several MNCs from the US and Europe... |
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